60 years commemorative Visual Identity
On February 28, 2017, the TCB-Barreiro collective buses made 60 years old.
The 60 year logo was designed to represent a temporal chromatic journey in to the TCB visual identity universe, and at the same time affirms the typographic design of the previous 2015 logo designed by Pedro Gonçalves. This process allows the 2015 logo to go through a small restyling of drawing and color adjustment, and a more deeper one that defines the future visual and conceptual identity pillars for the new TCB-Collective Mobility.
A new typographic font “Sul Sans”, was chosen for the TCB visual Identity, designed by the typographer Rui Abreu/R-Typography.
For the 60 years communication posters, some old photographs from the local photographer Augusto Cabrita were used, among others. In this posters, a parallelism between a past and future event from the TCB history was communicated, Ex: 1957 — The 1st Buses, 2018/19 — 60 new buses.
A numerical typography was design based on the past logos, to reinforce the journey to the brand’s visual past, and create a rich blend graphic language for the brand’s 60 years.
After affirming this milestone of the brand’s 60 years, the identity pillars for the TCB-Collective Mobility future of were established. From now on, the new fleet, information systems, uniforms, communication media, signage, all branded media will reflect the new identity.
Brand positioning and copywriter by Vasco Durão